New York City Coffee Run

Shot in the Lower East Side, Seaport, and West Village, the goal of this shoot was to capture editorial content for the brand’s upcoming Fall sweater collection. We wanted to show that while the brand is rooted in Caribbean lifestyle, the pieces fit effortlessly into everyday city life. By framing the collection in a more urban setting, we’re expanding the brand’s visual language and inviting new customers to connect with the product in a fresh, relatable way.

Photographer/Styling - Me

Model: Veronica